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5 5est SEO Courses and Certifications to Become an SEO Expert in 2022

15 min read
October 16, 2022
Looking for the best SEO courses online? Here are some of the top SEO courses we have collected that will teach you proven SEO techniques to help become an SEO expert.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)

Being an Internet user, you must have heard the term ‘SEO’ millions of times. If you are a writer or a content creator, you must know the significance of this term. To stand out on the Internet, you have to optimize everything you upload following some specific regulations to rank on Google.

So, Optimizing the content you upload over the Internet to be prominent and visible when people search for something is called SEO – Search Engine Optimization. As the term itself depicts, it is the optimization done based on the factors that Search Engines use to list out the web pages and web contents. When you apply SEO to your site or content, the search engine finds it easy to understand the kind of content you have uploaded and lists it out in the top results. As an output, your website/content shows up whenever someone searches for something related to your content.

Significance of SEO:

Search Engine Optimization is the primary factor behind the success of various online businesses and content creators. SEO is crucial to appear in Organic Search Results. By SEO optimizing your content, you can make your website or content appear on the Search Engine Result Page (SERP) whenever the user searches for something related to your content. The organic Search refers to the event when an actual and random user searches for something on the Internet. Appearing on the SERP based on the Organic Search is the best and makes your website trustable by the Search Engine, increasing the chances of more traffic on your channel. Here are other benefits of it:

  • More chances of getting clicked by the users
  • Improved user experience and usability
  • Increased user trust
  • More chances of social promotion of your content or website
  • Increased chances of standing out from the competition

Types of SEO

Now that you know how important SEO is, it would be convenient for you to learn about the various kinds of SEO before going through the rest of the article. People classify SEO into various categories, however there are mainly 3 types of SEO. The following are the three types of SEO:

  • On-page SEO - Optimization on web pages to improve rankings
  • Off-page SEO - Optimization done outside of the website to rank better
  • Technical SEO - Optimizations to improve search engine crawling and indexing

For better understand, have a look at the image below.

On-Page vs. Off-Page SEO


Factors that Effect SEO:

Here are the factors that you have to look after to appear on the top results on a SERP:

  • Website security and speed
  • Mobile-friendliness
  • Better user experience
  • Interesting and related content
  • Internal and external links
  • Domain age
  • Social signals
  • Originality
  • High quality and optimized content
  • Crawlability

The Popularity of SEO:

To know the popularity of SEO, we will first look at some statistics:

  • According to, 58% of consumers purchase or avail service online every week.
  • As of January 2022, Google processes over 1.2 trillion searches per year.
  • Google, the most used Search Engine worldwide, holds 86.19% market share of desktop searches.
  • 1.7 billion websites are live on the Internet

In the presence of this vast number of websites already present on the Internet, it is really difficult for any business or website to be visible. For this reason, almost the entire online industry is based on SEO. All the companies working online or offline have to hire SEO professionals to make themselves prominent in the competitions and win the business.

Top SEO Tools:

Keeping the need for SEO in mind, the web developers and content creators use different SEO tools to ensure the search engine friendliness of the content or website. Here are the top SEO tools used worldwide:

SEO Career Paths:

After learning SEO and developing knowledge regarding all the factors affecting it, you can work in any of the following job positions:

  • SEO Specialist
  • SEO Analyst
  • Content Marketing Manager
  • Pay-per-Click Manager
  • Digital Marketer
  • Marketing Analyst

SEO Job Market and Salaries:

Focusing on the SEO job market, 31,139 remote and onsite SEO jobs are available on worldwide. On, there are over 31,000 SEO jobs in the United States alone, and on, 45,363 SEO jobs are currently posted. Whereas in the freelance market, the position is more or less the same. Here are some stats for you:

You can easily determine the demand for SEO experts in the job market from the above stats. However, the salary paid to SEO experts is as competitive as the field itself.

An SEO professional in the US is paid $60,548/year. The wages may vary based on your location and experience, but this is the average salary of SEO experts worldwide. Here is the breakdown of the salaries based on the job positions:

  • SEO Specialist: $66,696/year
  • SEO Analyst: $73,190/year
  • Content Marketing Manager: $76,133/year
  • Pay-Per-Click Manager: $99,071/year
  • Digital Marketer: $101,542/year
  • Marketing Analyst: $71,675/year

SEO Learning Path:

Now that you are aware of the demand and salary of SEO specialists, you may be considering beginning a career in this field. But wait! You cannot get directly into the market and get a highly paid job without knowledge or experience. To learn SEO, you can avail yourself of hundreds of resources, such as books, articles, and blogs. The best way to learn it and some practical and under the supervision of experienced instructors is by taking an online course. So, this article mentions the 5 best SEO courses offered by top online SEO training institutions. Let’s have a detailed look at each course:

This Course Includes:

  • Duration:  7.5 hours of video lessons
  • Contents:  18 sections • 136 lectures
  • Popularity:  18,203 students enrolled
  • Ratings:  4.8 out of 5 (3,852 5atings)
  • Certification:  Available
  • Level:  All Levels

The most updated and best SEO course on Udemy is designed for everyone from an SEO beginner to an SEO expert. The curriculum is aimed to help you rank your website or content on 1st page of SERP. Starting from the fundamentals, the program will cover the following topics:

  • SEO Training Strategies
  • Ways to see the competitors’ targeted keywords
  • Building SEO backlinks
  • Structuring and optimizing your website on 1st page
  • Finding the target keywords and content ideas for your blog
  • Technical SEO
  • Dealing with negative SEO attacks

There are no minimum requirements to get started with this best course for SEO. It could be taken by:

  • Anyone looking forward to learning SEO
  • Someone owning a business and want to save the thousands of dollars spent on the SEO Agencies
  • An SEO Expert or a beginner
  • Online marketers, webmasters, or bloggers

Designed by Joshua George, the founder of an award-winning London-based SEO agency, ClickSlice Ltd., this is probably the best SEO course you will find out there.

Things You'll Learn:

  • Introduction
  • Fundamental Principles
  • Keyword Research
  • Creating Content for Your Website
  • Onpage SEO
  • Offpage SEO - Link Building
  • Technical SEO
  • Speeding Up Your WordPress Website
  • User Experience
  • Negative SEO
  • Google Algorithms to Be Aware Of
  • Measuring Your Progress
  • Levelling Up Your SEO Knowledge
  • Manual SEO Audits
  • Summary
  • Conclusion

Featured Review:

“This course was what I expected, and it was totally worth it! The instructor was easy to understand and nice to listen to! I recommend buying this course! My suggestion is to add links to the tools that you showcase (I know anyone can google them, but it's nice to have them here as a UX) or even add a list with all resources in the end.”  – Velizar S.

Best Features of This Course:

The most up-to-date and popular course on SEO
Learn how to structure and optimize your website to rank on page 1
Master technical SEO and outsmart your competitors
The Highest rated Udemy course on SEO across the internet
Self-paced Learning Style
Affordable Pricing: $11.99

Sign Up From Here

This Course Includes:

  • Duration:  5 months long course
  • Contents:  5 courses • 6 hours/week
  • Popularity:  113,048 students enrolled
  • Ratings:  4.7 out of 5 (14,373 Ratings)
  • Certification:  Available
  • Level:  Beginner

Among various SEO certifications available on different platforms, the best is the one offered by Coursera. Being one of our top SEO courses, the program will teach you the best possible ways to optimize your content or your website to rank higher on the Search Engines. This Best SEO course claims to provide you with the job-ready skills to be able to apply for digital marketing and online content development jobs.

There are five SEO optimization courses in the specialization:

  • Introduction to Google SEO: Learn how Google and other major search engines rank websites
  • Google SEO Fundamentals: Know about search engine algorithms and how they work
  • Optimizing a Website for Google Search: Learn about the ways to optimize your website
  • Advanced Content and Social Tactics to Optimize SEO: Understand the content marketing and social media ecosystems to promote your business on the Internet
  • Google SEO Capstone Project: Practice project to apply what you have learned in all the previous courses to test your skills

Offered by the University of California, one of the top-ranked research universities, the best online SEO certification instructors are Rebekah May and Eric Enge, two industry experts.

Things You'll Learn:

  • Search Algorithm
  • Search Engine Optimization (SEO)
  • Mathematical Optimization
  • Semantics
  • Social Media
  • Keyword Research
  • Marketing
  • Content Marketing
  • Social Media Marketing

Featured Review:

“Thank you, Rebekah and the rest of the team, because right now I have a new career. Just this week I started to help a client with a clinic who needs to improve his local SEO because his clinic didn't show up in the local search for the services he provides. Just working for a week and today he is number one in one of the keywords. I'm so proud that I was able to help him. Thank you, thank you, thank you!”  – Valentina D S

Best Features of This Course:

The best SEO specialization that covers both the theory and other search engine algorithms
Learn to practice important SEO tactics and optimize a site with a real capstone project
Top rated SEO course on Coursera
Self-paced Learning Style
Affordable Pricing: $39.99/Mo

Sign Up From Here

This Course Includes:

  • Duration:  2.5 hours of video lessons
  • Contents:  7 sections • 29 lectures
  • Popularity:  2,259 students enrolled
  • Ratings:  4.6 out of 5 (262 ratings)
  • Certification:  Available
  • Level:  Expert

The best SEO courses on Udemy by Joshua George mentioned above were later extended by another most updated SEO certification covering advanced SEO concepts. In this best course on SEO, you will learn the advanced SEO tactics and strategies, implement internal linking, optimize content for voice search, Google AI and Machine Learning, implement Advanced OnPage SEO Analysis, advanced link building techniques, and much more!

To take this best SEO certification, you need to have a basic knowledge of SEO and how it works. Designed by Joshua George, the founder of an award-winning, London-based SEO Agency, ClickSlice, this is undoubtedly one of the best advanced SEO courses on the Internet.

Things You'll Learn:

  • Introduction
  • Advanced Keyword Research
  • Content Production
  • Advanced On-page SEO
  • Advanced Link Building Strategies
  • The Future of SEO
  • Conclusion

Featured Review:

“Josh has taught me so so much throughout this course, dropping some knowledge bombs! The way he explains SEO makes it so easy afterwards to work with my clients. Thank you so much!”  – Solutions M.

Best Features of This Course:

Up-to-date course materials with engaging, and quality content
A useful course with the most effective advanced SEO strategies
Learn how to implement advanced On-page SEO Analysis and link building
Recommended course for advanced SEO learners
Self-paced Learning Style
Affordable Pricing: $11.99

Sign Up From Here

This Course Includes:

  • Duration:  13.5 hours of video lessons
  • Contents:  10 courses in total
  • Popularity:  522,022 students started learning
  • Ratings:  4.7 out of 5 (11,716 Ratings)
  • Certification:  Available
  • Level:  All Levels

The best SEO course for beginners, offered by LinkedIn Learning, is aimed to make you an SEO expert in minimum time. Starting from the beginning of SEO conceptually, the program covers different strategies for keyword research, link building, social media profile optimization, and more!

After the course completion, you will get a shareable certificate to show your skills to the public. Various instructors teach the curriculum, all being experts in their domains. This is doubtlessly one of the best SEO certifications for beginners.

Things You'll Learn:

  • Learning Local SEO
  • Keyword Strategy
  • Link Building
  • SEO Foundations
  • SEO: Videos
  • International SEO
  • Optimize Social Media Profiles
  • Marketing Tools
  • Technical SEO
  • Ecommerce Strategies

Featured Review:

“Absolutely phenomenal experiential wisdom is shared throughout the SEO Foundations section. This course is engaging and informative. I am sure in due time I will apply what I know to make it applicable information. Thank you for all that you do and for those behind the scenes. Kudos!”  – Carl Hayes

Best Features of This Course:

A comprehensive learning path that covers all the aspects to be an SEO expert
Learn how to analyze and optimize your site, and create an effective strategy
Self-paced Learning Style
Affordable Pricing: $29.99/Mo

Sign Up From Here

This Course Includes:

  • Duration:  10 hours of video lessons
  • Contents:  11 sections • 120 lectures
  • Popularity:  82,834 students enrolled
  • Ratings:  4.4 out of 5 (15,265 ratings)
  • Certification:  Available
  • Level:  All Levels

Appearing third time in our list of 5 best SEO courses, Udemy is the best SEO training institute. Focused on getting ranked on the 1st page of SERP, the course will help you learn:

  • Keyword research
  • Content Relevance
  • Technical SEO
  • Page Speed
  • Implementing best UX
  • Backlinking strategies
  • Protecting website from negative SEO

The requirements to take this amazingly designed practical SEO course include:

  • A WordPress website to use the mentioned plugins
  • Trial accounts of SEO tools to use them limitlessly

The program could be taken by:

  • Bloggers, Webmasters, Online Marketers, and Business owners
  • SEO Beginners and Experts
  • Content Creators
  • Web designers or web developers
  • Creators of SEO friendly WordPress Website Developers

Designed by a Digital Marketing Executive and SEO Expert, Arun Nagarathanam, it would not be wrong if we included the course in the list of best practical SEO courses for bloggers having a WordPress website.

Things You'll Learn:

  • Introduction
  • Competitor Analysis
  • Keyword Research
  • Optimizing your Content
  • On-Page SEO
  • Improve Technical SEO
  • Core Web Vitals
  • Reducing Page load time
  • Increasing Page speed score: WordPress
  • Get Indexed by Search Engines Faster
  • Demystifying Backlinks SEO
  • Improve your websites' User Experience
  • Protect against Negative SEO
  • Additional Resources

Featured Review:

“It is very informative details to details which is very important to me. Especially providing visual demo during the video. As a beginner, I am totally zero knowledge, and the setup of the video is really awesome. I just have some worries for the terminology like WordPress, backlinks, bounce. Yet while I watch the video, I take time to research this on internet, not yet for back links.”  – Ledy Ruth M.

Best Features of This Course:

A complete course with 50+ SEO factors on how to reach to the top spot in search engine
Learn to get in the top #1 position on Google search results by practical demonstration
The most rated SEO course on the Udemy
Self-paced Learning Style
Affordable Pricing: $11.99

Sign Up From Here

Final Words:

Hope that you enjoyed reading about our best SEO courses and learned something new! If you like our recommended courses and find them helpful, please share the article with others so that everyone can know how to become SEO certified in the best way possible. If you are still thinking about where to start, here are our suggestions:

Do you want to become a web developer but hate coding? You have websites or blogs or eCommerce stores in WordPress but getting bored with it for its low speed and plugin maintaining complexity!! Divi, EditorX, and Wix, nothing is satisfying your mind!! Then Yes! You should try Webflow. A drag and drop website builder that generates clean code with super-fast websites.

Webflow is indeed the future of web development. So, check out The top 5 comprehensive Webflow courses and start learning Webflow today. And if you want to learn more about Webflow rather than start learning, consider reading Webflow: The future of Web by no-code revolution.



1. The Ultimate SEO Training 2022 + SEO For WordPress Websites – Udemy

2. Search Engine Optimization (SEO) Specialization – Coursera
3. Advanced SEO Strategies 2022 - Level Up Your SEO Knowledge – Udemy
4. Become an SEO Expert – LinkedIn Learning
5. SEO 2022: Complete SEO Training + SEO for WordPress Websites – Udemy


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Course Ratings


4.8 out of 5 (3,852 5atings)
4.7 out of 5 (14,373 Ratings)
4.6 out of 5 (262 ratings)
4.7 out of 5 (11,716 Ratings)
4.5 out of 5 (15,265 ratings)

Students Enrolled

18,203 students enrolled
113,048 students enrolled
2,259 students enrolled
522,022 students started learning
82,834 students enrolled

Course Duration

7.5 hours of video lessons
5 months long course to complete
2.5 hours of video lessons
13.5 hours of video lessons
10 hours of video lessons

Best For

All Levels
All Levels
All Levels

Best Features

The most up-to-date and popular course on SEO
Top rated SEO course on Coursera
Get a grasp on the most effective advanced SEO strategies
A comprehensive learning path that covers all the aspects to be an SEO expert
The most rated SEO course on the Udemy with 50+ SEO factors


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Published & Reviewed By
Topiify Research Team

Topiify research team is comprised of a group of talented and passionate individuals who have taken hundreds of online courses and constantly exploring new topics in order to provide our users with the best online MOOCs.

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