Top 5 Courses & Certifications to Learn Digital Marketing in 2022
Marketing is a way of letting people know about your work, business, service, or product. It is the critical measure that determines a business's success or failure. Every famous and well-known company does marketing to grab the attention of their customers. There are multiple marketing strategies that these companies adopt to become well-known among people. In the olden days, marketing was done via books and newspapers. With the advancement in technology, marketing became digital. The advertisements are now presented on Television, radio, social media sites, entertainment channels, and every possible means. This is called Digital Marketing.
Importance of Digital Marketing
You might be wondering why digital marketing is more important rather than conventional marketing? Is it really worth it? In today's world, being available to your customers and interacting with them is important. If you plan to start a business, you will have to market it digitally to grow. Almost 90% success of your business depends upon the marketing strategies you adopt. Marketing your business digitally brings many benefits with it, including:
- Low marketing cost
- Global reach
- Measurable results
- Keep up with competitors
The popularity of Digital Marketing:
Besides, digital marketing is one of the most in-demand skills in the physical and online market. Especially in freelance marketplaces, it has so much potential as this type of marketing can be done from the comfort of your home and does not require face-to-face interaction with the customer. Freelance digital marketing is a fantastic career opportunity for anyone willing to make a career in this field. It has been so popular among freelancers during 2021 and is expected to be booming in 2022.
How much do Digital Marketers Earn?
On average, a digital marketer earns almost $4,178/month. This amount may vary based on the level of expertise and experience a digital marketer has. Here is the break-down of digital marketer per month wages according to experience:
- Entry-level salary ranges from $3,273 to $4,583
- Mid-level expertise salary ranges from $5,416 to $10,139
- Senior-level expertise salary ranges from $7,727 to $11,104
Digital Marketing Career Paths:
Being a digital marketer, you can serve as a/an:
- SEO Specialist
- SEO Manager
- Digital Marketing Manager
- Social Media Manager
- Brand Manager
- Online Content Developer
- Business Analytics Specialist
- Professional Blogger and much more!
Getting Started With Digital Marketing:
After knowing the potential and demand of digital marketing in the current and future online job market, you must be thinking about starting your career in this area. But you can't be a successful digital marketer without developing the skills it requires. Learning digital marketing is not difficult at all when there are plenty of digital marketing books, courses, videos, blogs, and other content available in the market. You can find tons of free resources to learn digital marketing online, but the best way to learn digital marketing is by taking a course on an online platform. So many platforms offer digital marketing courses, but this article mentions the top-rated digital marketing courses below. Let's have a detailed look at each course:
5 Best
Digital Marketing
Courses in 2022:
This Course Includes:
- Duration: 40 hours of video lessons
- Contents: 7 sections • 26 modules
- Popularity: Many students enrolled
- Topiify Rating: 4.8 out of 5
- Certification: Google Certification
- Level: Beginner
Google is the first place where most of us search for anything on the Internet. Google Digital Garage is a platform that Google uses to offer different courses. The course mentioned above is the best Digital marketing course from Google that covers the basics of digital marketing. This course, created by Google trainers, has 26 modules, including practical exercises and real-world examples that help you understand every topic deeply and keenly. The Interactive Advertising Bureau accredits this best free digital marketing certification.
This course is the top digital marketing certificate program and is recommended for those looking forward to starting a career as a digital marketer. After covering the fundamentals, you can move to another course to enhance your skills. Moreover, the certificate you earn by taking this outstanding course could be used to improve your CV and Resume.
Things You'll Learn:
- The online opportunity
- Your first steps in online success
- Building web presence
- Planning online business strategy
- Get started with search
- Get discovered with search
- Make search work for you
- Be noticed with search ads
- Improving search campaigns
- Get noticed locally
- Help people nearby find you online
- Get noticed with social media
- Deep dive into social media
- Discover the possibilities of mobile
- Make mobile work for you
- Get started with content marketing
- Connect through email
- Advertising on other websites
- Deep dive into display advertising
- Make the most of video
- Get started with analytics
- Find success with analytics
- Turn data into insights
- Building online shop
- Sell more online
- Expand internationally
Best Features of This Course:
The most Up-to-date course materials and professional course on the internet
Master skills with bite-sized video tutorials, then test your knowledge with a quick quiz
Pass the final 40-question exam and get certified
Highly rated among the communities
Self-paced Learning Style
Affordable Pricing: Free
This Course Includes:
- Duration: 22.5 hours of video lessons
- Contents: 19 sections • 246 lectures
- Popularity: 677,446 students enrolled
- Ratings: 4.5 out of 5 (149,024 ratings)
- Certification: Available
- Level: All Levels
The Complete Digital Marketing course is included in the best marketing courses on Udemy. This single course contains the 12 best digital marketing certification courses covering the entire digital marketing program. Starting from the fundamentals, it gradually makes you a master in digital marketing. Calling it the best digital marketing course on Udemy would not be wrong. It will teach you how to grow your business online while making money (as an Affiliate Marketer) and getting hired as a digital marketing expert or working as a freelance digital marketer.
This best digital marketing training does not require any experience or prior knowledge regarding the subject. Anyone can take this course and earn a certificate. This course could be taken by:
- Entrepreneurs
- Website owners looking for ways to bring traffic to their site
- Those looking forward to adding an in-demand skill to their CV
Rob Percival (a web developer and a teacher) and Daragh Walsh have designed this course for absolute beginners in the digital marketing field.
Things You'll Learn:
- Introduction
- Market Research
- Make a Website
- Email Marketing
- Copywriting
- Search Engine Optimization (SEO)
- YouTube Marketing
- Facebook Marketing
- Twitter Marketing
- Quora Marketing
- Google AdWords / Ads
- Google Analytics
- Instagram Marketing
- Pinterest Marketing
- LinkedIn Marketing
- Facebook Ads
- App Marketing
- Old Content
- Conclusion
Featured Review:
“I think Daragh has wonderfully clubbed all aspects of digital marketing in this 12 in 1 course. Every topic was very well explained audio-visually with relevant examples. I would highly recommend this course to all those who are thinking of starting their own business or looking for a job in digital or social media marketing. Thank you Daragh for this exceptionally informative course which includes a lot of tricks and hacks!” – Radhika S.
Best Features of This Course:
A comprehensive and easy-to-follow course that covers 12 major online marketing topics
The course is hugely interactive with projects, checklists & actionable lectures
Top rated by the community of Quora & Reddit.
Self-paced Learning Style
Affordable Pricing: $11.99
This Course Includes:
- Duration: 8 months long course
- Contents: 7 courses • 223 lectures
- Popularity: 16,242 students enrolled
- Ratings: 4.6 out of 5 (15,557 ratings)
- Certification: Available
- Level: Beginner
Coursera is another best platform to learn digital marketing. It offers so many courses and certifications regarding different subjects, and digital marketing is one of them. The Digital Marketing Specialization offered by Illinois University (the best online institute for digital marketing) covers the basics of digital marketing. It introduces digital marketing tools and techniques to stand out in the competition by using them efficiently.
The top digital marketing certification program on Coursera is designed by industry experts and includes seven courses. The course contents will give you hands-on experience and a certificate shareable on different platforms. You can take this course even if you do not have any expertise or experience in digital marketing.
Things You'll Learn:
- Digital Marketing
- Marketing
- Pricing Strategies
- Marketing Mix
- Product Strategies
- Data Collection
- Analytics
- Data Analysis
- Data Visualization (DataViz)
- Marketing Analytics
- Marketing Performance
- Marketing Channel
- Social Media
- Mobile Marketing
- Integrated Marketing Communications
- Content Marketing
- search marketing
- Brand Communication
- Marketing Plan
- Search Advertising
- Marketing Performance Measurement and Management
Featured Review:
“Very good course. Once you start with this capstone project you will realize how much you have learnt in reality. Very important part of the whole course. I really learnt a lot and I hope it will benefit me in my future ambitions. Plus, the professors are very good throughout the course. Thank you all for making such nice lectures.” – SHASHANK S
Best Features of This Course:
An in-depth specialization with practical & theoretical knowledge of digital marketing
A four-week Capstone project to help you apply the principles you have learned
Self-paced Learning Style.
Affordable Pricing: $39.99/Mo
This Course Includes:
- Duration: 33 hours of video lessons
- Contents: 25 courses • 300+ lectures
- Popularity: 1,314,355 students learned
- Ratings: 4.7 out of 5 (35,321 ratings)
- Certification: Available
- Level: All Levels
LinkedIn Learning, another best place to learn digital marketing, has introduced this course. It includes the introductory topics as well as the advanced concepts. It would not be wrong to call this course the best digital marketing course for beginners. Many industry experts have shaped this outstanding course to give you the best digital marketing training. Anyone can take this course and become a digital marketing expert. You earn a badge after the training. If you want to work as a digital marketer, or if you already are a digital marketer but want to enhance your skills by learning the new trends, this course is for you.
Things You'll Learn:
- Digital Marketing
- Social Media Marketing
- Strategy and Optimization
- Marketing Tools: Social Media
- Managing Online Communities
- Social Media Marketing for Small Business
- Social Media Marketing with Facebook and Twitter
- Marketing on Twitter
- Marketing on Facebook (2020)
- Advertising on Facebook
- Advertising on Instagram
- Advertising on YouTube
- Social Media Marketing: ROI
- Social Media for Leadership
- SEO Foundations
- SEO: Link Building
- SEO: Keyword Strategy
- SEO: Videos
- Learning Local SEO
- International SEO
- WordPress: SEO
- SEO: Optimize Your Social Media Profiles
- Advanced SEO: Search Factors
- Google Ads Essential Training
- Marketing Tools: SEO
Featured Review:
“This is an amazing course for beginners who are looking forward to learn DM ... The Detailed Explanation and the wonderful way of Presentation about the topic makes you go with subject really well and definitely not to forget the coach has put it so well.. its totally worth taking the course.. I have taken few courses earlier but this one is more effective and the way of explaining things is just amazing.. Thanks :-)” – Gururaj Jadhav
Best Features of This Course:
A thorough digital marketing learning path with profound knowledge of crucial techniques
Qualifies for official academic credit at selected partner universities globally
Self-paced Learning Style.
Affordable Pricing: $29.99/Mo
This Course Includes:
- Duration: 21 hours of video lessons
- Contents: 15 sections • 233 lectures
- Popularity: 4,705 students enrolled
- Ratings: 4.6 out of 5 (826 ratings)
- Certification: Available
- Level: All Levels
Being the best place to study digital marketing, Udemy offers this latest, most advanced course that will teach you how to do market research and create your website while keeping SEO in mind. It also explains how to use Google ads, Facebook Ads, email marketing, and Twitter Ads. Besides all this, it covers many other aspects of digital marketing. This superb course covers the latest trends of digital marketing that are being used in 2022.
Indeed, this program is one of the best Udemy courses for digital marketing, yet it does not require you to have any prior knowledge or experience. You can consider taking this course:
- If you are an entrepreneur, starting a business, a blogger, or want to grow on social media
- If you are a website owner and want to increase the traffic to your site
- If you do not want to spend hundreds of dollars monthly outsourcing digital marketing for your business
This incredible course is created by an Award-winning Digital Marketing Agency Owner, Joshua George. From his introduction, you will imagine this instructor's level of expertise. Take this one of the top marketing certifications to be a successful digital marketer in 2022 and so on.
Things You'll Learn:
- Introduction
- Market Research
- Website Creation
- Copywriting
- Search Engine Optimization (SEO)
- Google Ads
- Email Marketing
- Facebook Marketing
- Facebook Ads
- Twitter Marketing
- Twitter Ads
- Cold Emailing
- Conclusion
Featured Review:
“The best course out there for digital marketing. Learned a lot about marketing in different platforms. Great work by Josh. Really enjoyed the class and the contents were really helpful for my business. Got to learn about google, Facebook and twitter ads. Thank for this really informative course on a really affordable price.” – Manjima V J.
Best Features of This Course:
A super beginner-friendly course with some great easy-to-follow videos
Mastering 11 crucial digital marketing courses with a practical guideline
Highest rated course for beginners
Self-paced Learning Style
Affordable Pricing: $11.99
Thank you for reading this article that introduces you to the top digital marketing certifications to take in 2022. We hope you will become a successful digital marketer after taking one or more courses mentioned in this blog. If you like our recommendations, please share them with others.
So, after reading the whole article, you must be wondering which certification is best for data science? So, here is our recommendation:
- Besides, if you want to be a professional digital marketer and seek to experience the best digital marketing course on the internet from a top-tier institution, Google Digital Garage: Fundamentals of Digital Marketing offered by Google, will be the best certification for you with a certification.
- Besides, if you are a beginner, The Ultimate Digital Marketing Course 2022: 11 Courses in 1, offered by Udemy will be the best digital marketing course for you.
- And in case, you are a blogger and want to gain some experience in digital marketing and SEO stuff, The Complete Digital Marketing Course - 12 Courses in 1 will be the best course for you without a doubt.
However, if you want to go abroad to build a career, check out our Top 5 IELTS courses and training in 2022, it will help you improve your English, and you will be able to communicate with foreigners more fluently. Best of luck!
Let's COMPARE ALL Five COURSES⚖️
Courses
1. Google Digital Garage: Fundamentals of Digital Marketing – Google
2. The Complete Digital Marketing Course - 12 Courses in 1 – Udemy
3. Digital Marketing Specialization by University of Illinois – Coursera
4. Master Digital Marketing – LinkedIn Learning
5. The Ultimate Digital Marketing Course 2022: 11 Courses in 1 – Udemy
platforms
Course Ratings
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4.5
4.6
4.7
